Location: Remote
Type: Full-time
Reports to: Creative Director
About the Role
We're looking for a Direct Response Creative Strategist with deep experience building and scaling VSL and long-form video ads on Meta (Facebook & Instagram) for health, wellness, and/or supplements brands .
This role sits at the intersection of strategy, copy, and performance . You'll own creative angles end-to-end — from research and concepting through testing, iteration, and scale — working closely with media buyers and editors.
If you think in hooks, belief-breaking, story arcs, and offer-aware creative , this role is for you.
Develop VSL and long-form video ad strategies for Meta-first paid social campaigns
Lead creative research (market awareness, objections, competitors, winning angles)
Write or outline VSL scripts, advertorial-style videos, and long-form concepts
Partner with editors and producers to bring concepts to life
Launch, analyze, and iterate creatives based on performance data (CPA, ROAS, hold rates)
Build and manage creative testing roadmaps for scaling offers
Collaborate closely with media buyers to optimize creative for delivery and scale
Ensure messaging aligns with health/supplement compliance standards
4–7+ years in direct response creative strategy or copywriting
Proven experience with VSL / long-form video ads on Meta
Background in health, wellness, supplements, or nutraceuticals (required)
Strong understanding of Meta ad dynamics (thumb-stop, fatigue, scaling)
Able to translate performance data into creative direction
Comfortable owning creative from idea → execution → iteration
Agency or high-growth DTC experience
Familiarity with UGC + VSL hybrid frameworks
Copywriting background (especially DR)
Winning creative concepts that beat CPA targets
Speed and quality of creative testing cycles
Ability to scale long-form creatives without fatigue
Clear communication with media buying and production teams
Work on performance-first creative that actually scales
Ownership over strategy — not just execution
Remote flexibility
High-impact role with real influence on growth
Please include:
A brief overview of your direct response experience
Examples of VSL or long-form video work (links or case studies preferred)
Health / supplements brands you've worked with (if applicable)
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