Job Description

Duties:

Position Overview: This position calls for an experienced and talented SEO professional who will support the development, execution and ongoing optimization of the SEO strategy for multiple client Clinic domains, subdomains and mobile apps. Responsibilities include developing and prioritizing implementation of SEO recommendations for designated client Clinic domains and subdomains. Collaborate with IT (clientand vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process. Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO. Develop performance dashboard and analytics metrics and KPIs; deliver project analysis, monthly recaps, and other routine reports. Works with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings.

Set goals and develop plans to execute against goals. Stay on top of Google algorithm changes and evolving best practices to support SEO health. Support backlinking and other strategic programs as requested by SEO Manager. Responsible for producing detailed functional requirements documents for onsite search enhancements. Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results. Work collaboratively with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.

Skills: Additional Experience and/or Qualifications: Prefer a minimum of 2 years managing SEO at the enterprise level SQL and big data mining experience SEO technical experience SEO certification a plus

Education: Minimum Education and/or Experience Required: Minimum BS/BA in Computer Science, Marketing or other degree.

• 3 years of agency experience or managing enterprise SEO campaigns
• 3 years experience SEM and SEO Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.
• 3 years experience leading projects in a complex environment.
• 3 years experience in SEO content development/management within a digital setting.
• 3 years experience with Digital Analytics and/or quantitative analysis skills.
• 3 years experience conducting keyword research 3 years experience link acquisition, content promotion and outreach
• 3 years of SEO technical experience including site performance optimization, structured data and A/B testing.
• Strong understanding of SEM, Social Media and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools Advanced experience with Google Analytics 360, Google Search Console Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects.
• Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments. Keen problem solving abilities.
• Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.. High level of proficiency using Microsoft Office applications including Excel, Access and Outlook. Must be self-motivated.

Schedule Notes:

Scope of Work: Supports critical MCHS Organic & AI Search marketing efforts via execution and cross-functional delivery across the product lifecycle. In addition, this role assists with clientclinic.org pre-release QA validation, HE&CS support and enterprise local SEO management.

Skills & Experience Required:

• 7+ years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands.
• Perform ongoing performance analysis and diagnostics to understand what is driving (or limiting) discovery.
• Experience with website migrations or large-scale redesigns; ensuring SEO best practices are incorporated from planning through post launch validation, including site architecture, content mapping, redirect strategy, and search performance continuity.
• Supported multi-location SEO efforts, including local landing page optimization, Google Business Profile management
• Deep understanding of: Technical SEO fundamentals, On-page optimizati, and schema -Content-driven discovery
• The evolving role of AI in search and answers.
• Experience working in the weeds with data using tools such as Microsoft Excel, Python, Google Search Console, and other common reporting platforms.
• SEO Tools: Familiarity with SEO and keyword research tools (e.g., Ahrefs, SEMrush, GSC), Adobe Analytics (Customer Journey Analytics), Yext, Botify and Screaming Frog.
• Strong written and verbal communication skills, with the ability to articulate a clear POV.

Hours Per Day: 8.00

Hours Per Week 40.00

Pay rate: $55/hr on W2.

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